Nirmal Dhiman
Design portfolio

Software

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Have just moved to a new platform, will be back soon

Retail and commerce

Client

0>1 centralised B2B construction marketplace concept, made for the operator, vendors, purchasers and logistics teams for building large-scale infrastructure in the Middle East

Accomplished

Designed first-stage concept for a large-scale B2B procurement and logistics platform for one of the world’s largest infrastructure projects


By doing

Developed end-to-end UX for owners, vendors, and contractors covering bidding, ordering, and logistics workflows


Impact

Worked towards streamlining procurement and delivery scheduling for construction teams, improving supplier engagement and operational control in a complex ecosystem for on-site teams

Construction, design, web, SAAS, ecommerce

Made at BORN Group

Case coming soon

NEOM marketplace

0>1 centralised B2B construction marketplace concept, made for the operator, vendors, purchasers and logistics teams for building large-scale infrastructure in the Middle East

Accomplished

Designed first-stage concept for a large-scale B2B procurement and logistics platform for one of the world’s largest infrastructure projects


By doing

Developed end-to-end UX for owners, vendors, and contractors covering bidding, ordering, and logistics workflows


Impact

Worked towards streamlining procurement and delivery scheduling for construction teams, improving supplier engagement and operational control in a complex ecosystem for on-site teams

Construction, design, web, SAAS, ecommerce

Made at BORN Group

Case coming soon

Dell Ewards

0>1 staff engagement platform
 and internal shop, designed initially for UK, but rolled out to Europe, in use for over a decade

Accomplished

Created and scaled a new internal engagement platform, that sat along side an inflexible intranet. Adopted across Dell’s European workforce, in use for over a decade


By doing

Designed, built, and maintained a feature-rich extranet with gamified rewards, news, sales tracking, travel, and employee recognition


Impact

Created a 0>1 extranet to work along side outdated intranet systems, increasing employee participation and internal communications across Dell’s European teams, used for at least 10 years

Technology, design, web, SAAS, ecommerce

Made at Blaze

Case coming soon

iSalon EPOS

Extensive UX/UI modernisation
 of a feature-rich retail EPOS to enable a more streamlined app-like experience and move to new touchscreen hardware for 50,000 end-users

Accomplished

Led UX and UI transformation of a long-established, industry-leading EPOS system used in thousands of stores, salons, and hotels
 acros EMEA

By doing

Conducted user research and synthesised feedback to define findings and priorities. Redesigned the complex interface to be more learnable, app-like and touch-optimised for new ergonomic hardware


Impact

A new visual design was crucial in a competitive environment to increase sales, subscriptions, invigorate the company and reduce attrition. Enhanced usability shortened learning curves for 50,000 staff, removing the need for onboarding courses

Retail, design, service, Windows, SAAS, hardware

Made at SSSL

Case coming soon

Customer bookings platform

Adaptable, conversion-rate-optimised B2C website, built-in bookings engine, and bespoke CMS - As used by SMBs and chains across EMEA, and their 4 million end-clients

Accomplished

Built a scalable, configurable website platform with included and customisable themses. A self-service CMS and CRM-connected bookings for single or multi-location businesses


By doing

Built a scalable, configurable website platform with included and customisable themses. A self-service CMS and CRM-connected bookings for single or multi-location businesses


Impact

Launched a flexible platform used by thousands of businesses to run bookings online and integrate their customer journeys into broader retail operations. Used by 4 million end-clients across EMEA

Ecommerce, design, web, SAAS

Made at SSSL

Case coming soon

Productivity and data software

Modular business software

0>1 product development
 and design of a centralised business management cloud application. Now the company's primary product, used by 1000s of businesses across EMEA

Accomplished

Led product defination and feature set. Architected the design and user flows for a unified web application to replace legacy desktop software


By doing

Orchestrated user flows, UX, and visual design. Following prototypes I built initial MVP in HTML. Working within a small dev team
 we made this functions by using ReactJS. After go-live, a full web development team was built

Impact

Delivered a modular SaaS platform that became the company’s primary product. With flexible configuration options, this is now used by thousands of small businesses and larger chains across EMEA

Business, design, web, SAAS

Made at SSSL

Case coming soon

Visual Appointment Planner

Reimagining the complexities of appointment, staff and resource management with a flexible and tactile UI/UX redesign

Accomplished

Used research insights to redesign a scalable appointment planner system for businesses to take care of various scheduling complexities

By doing

Designed a dual-orientation time layout (horizontal/vertical) to accommodate different user types, contextual operations, use cases, and visual accessibility needs


Impact

Improved client scheduling efficiency and user adoption by reducing interface friction and aligning tool design to real-world workflows. The design performed double-duty as a staff management tool too

Business, design, web, SAAS

Made at SSSL

Case coming soon

Analytics Reports Builder

Utilised big-data insights to design a library of the most commonly used business reports. Augmented by ability to inspect data, create, save, and export custom reports

Accomplished

Designed a library of typical reports, with flexible, real-time analytics tool to help business managers generate actionable reports on demand


By doing

Collaborated with PMs to collate reports libary. Created a user-friendly interface with customisable templates, key facts, data visualisations, data table tools, and export functions

Impact

Simplified complex data into digestible formats, increasing reporting efficiency and enabling non-technical users to self-serve critical insights whenver needed

Business, design, web, SAAS

Made at NIRM

Case coming soon

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Created a CRM with client history and marketing system with SMS and email builders. One-off and smart automations to save time, with dashboards for trend analysis

Accomplished

Replaced manual marketing tasks with a smart customer messaging system
 for individual or bulk messages

By doing

Designed built-in SMS/email message builders, along with campaign tools along with segmentation presets, custom logic, and automated scheduling

Impact

Reduced repetitive marketing workload while enabling businesses to scale personalised communications, identify trends and improve customer retention

Business, design, web, SAAS, email, SMS

Made at SSSL

Case coming soon

Entertainment

Universal Music Group

0>1 bespoke website ecosystems and creative design over a six-year period, to empower 70% of UMG's global stars to make their de facto digital experiences and communities for millions of fans

Accomplished

Led creative and technical delivery of UMG artist websites for established and upcoming artists, over a 6-year plus timeframe, becoming an "preferred" agency partner


By doing

Designed and maintained scalable, customisable sites for global and emerging artists while developing a bespoke CMS and community platform, supporting ecommerce, content, fan engagement

Impact

Long-term partnership, enhanced UMG’s digital reach to millions of global fans, for artists such as Amy Winehouse, Eminem, Lady Gaga, Rihanna, and many more. With artists returning per album cycle.

Entertainment, design, web, media, digital, ecommerce 

Made at The Unit

Case coming soon

UMG media streaming platform

A stop-gap media-streaming fix, that evolved into a solution with audio, video and playlist options. In use for 3 years by over half of UMG websites, with millions of streams

Accomplished

Delivered a proof-of-concept audio/video player solution that allowed UMG artists to host streaming content on their own websites


By doing

Delivered unified customer journeys, content systems, and a multi-brand design system while improving internal design culture and delivery governance


Impact

The new platform laid the groundwork for a scalable, consistent customer experience. Internally a more efficient design operations was put in place. The new platforms have since seen 164k new mobile contracts uplift

Entertainment, design, web, media

Made at The Unit

Case coming soon

Customer brands

Universal Music Group

0>1 bespoke website ecosystems and creative design over a six-year period, to empower 70% of Universal Music's global stars to make their de facto digital experiences and communities for millions of fans

Accomplished

Led creative and technical delivery of UMG artist websites for established and upcoming artists, over a 6-year plus timeframe, becoming an "preferred" agency partner


By doing

Designed and maintained scalable, customisable sites for global and emerging artists while developing a bespoke CMS and community platform, supporting ecommerce, content, fan engagement

Impact

Long-term partnership, enhanced UMG’s digital reach to millions of global fans, for artists such as Amy Winehouse, Eminem, Lady Gaga, Rihanna, and many more. With artists returning per album cycle.

Entertainment, design, web, media, digital, ecommerce 

Made at The Unit

Case coming soon

O2 Telefónica

Digital and CX transformation to update and standardise ecommerce touchpoints for all of O2's telco brands, as used by 45 million customers, to see a year-on-year increase in mobile contracts

Accomplished

Led design transformation across O2's various brands in Germany, to improve ecommerce experience via web, app, in-store and support agent channels

By doing

Delivered unified customer journeys, content systems, and a multi-brand design system while improving internal design culture and delivery governance


Impact

The new platform laid the groundwork for a scalable, consistent customer experience. Internally a more efficient design operations was put in place. The new platforms have since seen 164k new mobile contracts uplift

Telco, design, web, app, ecommerce

Made at BORN Group

Case coming soon

Esure Group

My initial digital advertising work led to a 5-year+ retained partnership for Esure, Sheilas' Wheels brands, covering brand design, customer website, digital campaigns, broker, corporate and recruitment

Accomplished

Designed and managed the complete digital estate for Esure, Sheilas’ Wheels, and broker channels, while achieving a long-term retainer


By doing

Delivered integrated brand, acquisition, and customer retention campaigns across web, email, advertising, and printed matter


Impact

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Made at The Unit

Case coming soon

Family Investments (OneFamily)

Brand-led digital evolution of all customer touchpoints including website, advertising and communications, as the business grew to offer more financial products and attain more customers 

Accomplished

Designed and evolved digital communications over six years during Family Investments

By doing

Led website redesign, advertising campaigns, and a new illustration-led brand identity across all customer touchpoints


Impact

Supported business growth from a single product to a diversified product range. Introduced new digital self-service capabilities that empowered users to manage their investments online

Financial services, design, web, email, digital

Made at The Unit

Case coming soon

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