Nirmal Dhiman's portfolio
hi, I make award-winning design at creative, marketing agencies, start-ups, software/technology companies, and digital transformation consultancies
User experience + interface + website Design and build + native Apps + digital Marketing + B2B and B2C products + 0>1 deliveries + SAAS + service DESIGN + User research + Digital strategy + communications + graphic Design + creative + typeface + OOH and print + physical items and Spaces + illustration + animation
Areas that i have worked in
Financial services + banking + legal + public sector + computers + cameras + automotive + business software + music artists + record labels + festivals + television + retail + travel & tourism + construction + food + toiletries + beauty + design agencies + arts + education + publishing + toys + charity + sports + pharmaceuticals
Availability
SEPT UPDATE: It is time for a website remix.
I am adding new case studies, and reworked ones back in.
Please do get in touch, as most projects are not publicly shown 🔒.
A few projects
Universal Music Group
UMG wanted to uplift the creativity and effectiveness of their artist websites, while also standardising the platforms they were based on
Six years of 'preferred agency' status, working on high-impact creative, websites, ecommerce, and digital for 70% of UMG artists, bands and music labels
Based on our bespoke CMS and community platform, this entailed working with artists (up-and-coming, established and global superstars) to create the website, services and experience they wanted
Artist websites were usually on a per album basis - The unexpected sign of approval was when they got back in touch with the excitement of a new album to promote
Case study coming soon
O2 Telefónica Ecommerce Transformation
Design leadership for large-scale digital transformation for web, app, in-store, and agent-side channels - to level up user experience, design system and tech stacks for O2 Telefonica's various telecoms brands in Germany
Design leadership for large-scale digital transformation for web, app, in-store, and agent-side channels - to understand what each brand needed, and level up customer experience, content analysis, design system and tech stacks for O2 Telefonica's various online / store-based brands in Germany
Along with the CX transformation, internal improvements were also made to the design culture, advocacy. I designed the program's 'ways of working' and project visibility to ensure successful delivery
Case study coming soon
Construction Marketplace
Consultancy work for a large-scale project in the MENA region needed to set up an enterprise-grade B2B marketplace in order to fulfil the project
I designed intersecting solutions for the owner-operator, registered merchants and purchasers that were part of the construction teams. The primary software allowed bid management and response, with purchase workflows. This was also designed to work with with third-party logistics management, to help schedule deliveries. As part of the complex bid response, I also worked on presentation materials
Case study coming soon
Dell Ewards Staff Platform
Design of bespoke 0>1 staff engagement platform. This functioned as an extranet to supplement their archaic intranets
Initially made for the UK, this was rolled out across Europe, and was in use for over a decade
I designed and maintained a bespoke staff engagement platform, that functioned as an extranet to supplement their archaic intranets.
A 0>1 product rolled out across Europe as we added a myriad of features, including sales pipeline, travel itineraries, employee news, achievements, leaderboards, performance points, a points rewards system that worked in conjunction with the internal shop
Case study coming soon
Esure Group
Esure are one of the premier internet and telephone based insurance brands in the UK
My initial design work won repeat business with Esure, which led to forming a great client relationship, and a long-term retainer with the Esure Group
Our remit covered design across Esure, Sheilas's Wheels and their broker presence.
We looked after Esure's entire digital estate with cohesive design acquisition and retention for home, motor, travel and senior insurance products. This included website, advertising, customer communcations, account experiences, social and printed matter
As part of a larger campaign, we worked on a characterful rebrand, that filtered through to all customer touch-points. Additionally we designed the group's corporate website and recruitment portal
Case study coming soon
Family Investments
Family Investments, now OneFamily, are a UK based financial services provider focussed on personal investments
I looked after the website, advertising, and communications needs for six years, which saw changes from using co-licensed branding to a new colourful illustration-led branding
It was quite rewarding to see them grow from a single product to offering a range of financial products, and introduce a portal area, to let customers gain more control of their accounts
Case study coming soon
Mattel
Mattel wanted a campaign to promote their varied ranges of mainstream toys
As a new avenue into the existing Mattel website, we designed an an app-like interactive merry-go-round, where each 'horse' depicted a different toy range, the click-throughs were tied into the primary ecommerce platform
For acquisition we made a comprehensive suite of animated and video advertising banners for the various toy ranges
Case study coming soon
Appointment Planner
A complex appointment planner used by businesses, needed to cope with differing numbers of users, and use-cases to organise clients
I designed a scalable, visual appointment planner, that looked at both vertical and horizontal representations of time. With these patterns in place, I reimagined how primary and secondary functions would work
Case study coming soon
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Retail Till EPOS Redesign
One of SSSL's primary products has been an industry leading specialist retail till software, used by thousands of stores, salons and hotels for over two decades
I led a UX UI audit to assess their most established product. I distilled the customer feedback and research to discover insights. I then transformed/evolved the global design so all functions would be easier to learn, make it more app-like to use, and operate on new custom ergonomic touchscreen hardware
Case study coming soon
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CENTRALISED BUSINESS SOFTWARE
SSSL had separate desktop applications but wanted a modernised way to replace these
I spearheaded 0>1 product development to plan out and design the company's next-generation software from scratch. Here I architected the design of a single web application, that would be able to combine and reimagine all functions
With research and product-fit in place, I built the designs in HTML. In a small development team we launched the MVP built using ReactJS. Once there were enough features, this became the company’s primary, multiple-featured product. Now fully mature and the primary product used by thousands of businesses across their stores, in EMEA
Case study coming soon
Analytics Reports BUILDER
Business managers wanted a way to run a variety of reports, on an ad-hoc, weekly or monthly process
I designed a flexible, tactile data analytics tool, where users can select from a range of popular report presets, or build their own custom reports. Each report could show key facts highlights, data visualisation, and if needed, complex data table manipulation. Export and integrations lets business managers complete their reporting tasks with ease
Case study coming soon
Customer Marketing and Automations
When using a previous system, we found that customers were repeating their client marketing tasks manually, and some times, this was on an individual basis
I designed a client marketing system with built-in SMS/email builder
Customer segmentations includes ready-to-use popular presets or custom tasks that could be run individually or en masse. Campaigns could be saved, along with repeat/scheduling functions. Visibility of previous, current and forecast helped give visibility of trends
Case study coming soon
Website with Built-in Bookings
After some data analysis we identified that many businesses that needed a booking system didn't have a website
I designed a flexible pre-made website for businesses that can cope with single or multiple locations. Fundamentally, this included a feature-rich and customisable bookings system. And for those businesses that already have a website, we created a booking plug-in for seemless integration
Rolled out to every customer, businesses could now update their website via the self-service CMS area. Additionally, the website was integrated to their CRM, as part of a wider in-store eco-system
Case study coming soon
UMG Media STREAMING
UMG needed a temporary media player, so they could include video and audio media on their websites and advertising
Utilising hosting and CDNs, I designed the streaming media set up, as well as brandable audio, video players, playlists and pay walls. This ended up being adopted by the majority of UMG artists and bands for the next few years
Case study coming soon
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Visual Diary Drawings
In 1996, way before I started working, I found an unused diary from 1969, I bought it for 10 pence as the paper was so beautiful. I started to draw in it every day and the rest is history
For the past 29 years I have been making a daily drawing that captures the highlights and memorable moments of each day. If parts of a drawing leaks through the page, that also influences the next day's drawing
The current count is approx 10,700 drawings, and it is a personal respository of ideas, colours, writing and paintings. Some of these have been shown in the BBC feature on me, and also UK and international exhbitions
Case study coming soon
Destination Direction film
An arts organisation commissioned me to make a short film for their international film project. I made an animation that described experiences of a trip of flying to India from the UK
The curator explained to me that they often used my film as the starting film to show, when touring across, the UK. Middle East, India and New York
This has also been shown in various film festivals, including at the BFI, where I gave a directors talk. This segment was just before Pixar gave their first showing of Up!
Submarine, the arts and culture magazine saw it at the OneDotZero film festival and hailed it as one of their two highlights from the entire festival
Case study coming soon
Email & SMS Communications
Most web/app projects also need email/SMS communications
Design, build, set-up of email + plain text templates. These would work either with the website / service, or via an email-sending / segmentation service. These normally served as marketing, account, reminder and transactions emails
I designed and built emails for SeaWorld, and these were spotted by the Founder / CEO of MailChimp, who got in touch to write a best practice article on my process
Case study coming soon
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Typeface designs
Creative design for manual lettering and bespoke typefaces
Hand-drawn and vector-based textforms for personal experimation, and brand usage
Case study coming soon
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